Beschrijving | Program | Worshop & Serious Game | Prerequisites | Who is this course for | Duration | Course Format | Evaluation procedures/Certification | Upcoming dates | How to access the course | When to access the course | Administrative & Educational Contact | Free Resources | Leave a review |
Beschrijving
One of the main advantages of email marketing is its measurability. It allows businesses to track and analyze the performance of their campaigns, including open rates, click-through rates, conversion rates, and more. This data can be used to optimize future campaigns and improve their effectiveness. Moreover, email marketing is highly customizable, allowing businesses to tailor their messages to specific audiences based on their interests, behavior, demographics, and more. With the right strategy and tools, email marketing can be a powerful channel for businesses of all sizes to engage with their customers and drive growth.
Program
Email marketing is a powerful way to communicate with your audience and drive sales, but it's important to do it right. This training program will cover the following topics:. . 1. Building an email list: In this section, we'll discuss how to build an email list that is both large and engaged. We'll cover tactics like lead magnets, landing pages, and opt-in forms.. . 2. Creating effective emails: Once you have an email list, you need to create emails that will capture your subscribers' attention and drive them to take action. We'll cover the basics of email design, including formatting, images, and copywriting.. . 3. Segmenting your list: Not all subscribers are created equal, and you'll want to segment your list to send targeted messages that resonate with specific groups. We'll cover the basics of list segmentation and provide examples of effective segmentation strategies.. . 4. Automating your emails: Email automation can save you time and help you send more targeted messages. We'll cover the basics of email automation and provide examples of effective workflows.. . 5. Measuring success: Finally, we'll discuss how to measure the success of your email marketing campaigns. We'll cover key metrics like open rates, click-through rates, and conversion rates, and provide examples of how to improve these metrics over time.. . Here's a sample schedule for the training program:. . Week 1: Building an email list. - Day 1: Lead magnets and landing pages. - Day 2: Opt-in forms and pop-ups. - Day 3: List hygiene and management. . Week 2: Creating effective emails. - Day 1: Email design basics. - Day 2: Writing effective subject lines and copy. - Day 3: Using images and videos in emails. . Week 3: Segmenting your list. - Day 1: Why segmentation matters. - Day 2: How to segment your list effectively. - Day 3: Examples of effective segmentation strategies. . Week 4: Automating your emails. - Day 1: What is email automation?. - Day 2: Creating effective email workflows. - Day 3: Examples of effective email automation. . Week 5: Measuring success. - Day 1: Key metrics to track. - Day 2: How to improve open rates. - Day 3: How to improve click-through rates and conversions
Worshop & Serious Game
The objective of the Serious Game is to learn and put into practice the principles and best practices of email marketing. Participants will be immersed in realistic scenarios to create, optimize, and evaluate effective email marketing campaigns.
How the game is played: The presenter introduces the game, the objectives, and the rules. It explains the basics of email marketing, such as audience segmentation, persuasive writing, optimizing conversion rates, measuring performance, etc.
Email marketing campaign scenarios: Participants are divided into teams and receive email marketing campaign scenarios to carry out. Each scenario represents a specific objective, such as promoting a new product, retaining customers, reactivating prospects, etc.
Creation of email campaigns: Teams use the knowledge acquired to design and implement their email marketing campaigns. They define goals, segment their audience, write content, create email templates, and schedule mailings.
Optimization and evaluation of campaigns: Teams send their email campaigns and monitor performance. They analyze open rates, click rates, conversions, and other key metrics. Based on the results, they adjust and optimize their campaigns to improve results.
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
Free Resources
Email Efficacy Crafting Campaigns that Resonate and Convert
In our rapidly evolving digital age, amidst the whirlwind of trending platforms and fleeting viral content, the humble email has managed to hold its ground. Often dubbed as one of the earliest forms of digital communication, its relevance has not waned; in fact, it has matured, like fine wine, into an essential tool in the marketer's arsenal. Think of it: How often do we check our email? How often do we rely on it for official communication, notifications, or even the latest offers from our favorite brands?Email, when done right, can be powerful—striking chords, building relationships, and spurring actions. But the key phrase here is "when done right." So, how does one elevate an email from being just another unread notification to a compelling message that resonates and drives conversions? Dive in, as we explore the intricate tapestry of email marketing and discover strategies to truly master this timeless medium.The...
Leave a review
Certification
Certification
Certification
Certification
Ilaria Digital School transforms your passion into professional expertise. Founded by a serial entrepreneur with over 15 years of experience, our school offers innovative and practical training to propel your career. Join us to acquire key skills in web development, digital entrepreneurship, innovation, collaborative management, etc. Take the first step towards your success in the digital world.
Full Stack Web Development
Master essential technologies (like NodeJS, Angular, PHP, Python...) to become a versatile developer.
Creation of Websites for SMEs
Learn to create and manage your company's and store's website independently using CMS like WordPress.
Startups & Innovation Projects
Develop your skills to lead innovative projects and stimulate creativity within your organization.
Collaborative and Agile Management
Adopt modern managerial practices to boost your teams' performance and engagement.
FaQ Questions
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Once your payment is processed, you will receive a confirmation email with details about your purchase. You can then access your course or product from your account dashboard on our website.
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Browse our course catalog and select the course you want to enroll in.
Click the "Enroll Now" button for the course.
If you're a new customer, you'll need to create an account on our website. If you already have an account, simply log in.
Review the course details and add the course to your cart.
Proceed to checkout and complete the payment process if needed.
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However, some of our courses may have scheduled components, such as live webinars or virtual study groups, that you can participate in. These scheduled components are designed to provide additional support and a sense of community.
However, some of our courses may have scheduled components, such as live webinars or virtual study groups, that you can participate in. These scheduled components are designed to provide additional support and a sense of community.
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We understand that having offline access to course materials can be convenient, and we are always working to improve our platform and add new features for our students. If offline access to course materials becomes available in the future, we will make sure to update our FAQ section and notify our students.
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We are dedicated to providing excellent support to our students and helping you get the most out of your learning experience. If you have any questions or concerns, please don't hesitate to reach out to our customer support team for assistance.
Email: You can send an email to email@email.com. Our team will respond to your message as soon as possible.
Live Chat: You can also reach us through our live chat feature on our website. Our live chat support is available on all pages.
We are dedicated to providing excellent support to our students and helping you get the most out of your learning experience. If you have any questions or concerns, please don't hesitate to reach out to our customer support team for assistance.
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Please note that some courses may have restrictions on cancellations or changes, and that these restrictions will be clearly indicated in the course description. If you have any questions or concerns about changing or cancelling your order, please don't hesitate to reach out to our customer support team for assistance.
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At Ilaria Digital School, we are committed to helping you succeed in your courses and achieve your learning goals. To support you in your studies, we offer the following resources:
Instructor support: You will have direct access to your instructor for questions, feedback, and guidance throughout the course.
Student community: You will have access to a community of fellow students taking the same course, where you can network, collaborate, and learn from each other.
Course materials: You will have access to a variety of course materials, including videos, readings, and assignments, to help you learn and practice the concepts covered in the course.
Technical support: Our technical support team is available to assist you with any technical issues you may encounter while taking the course.
Additional resources: We may also offer additional resources, such as bonus materials or office hours with the instructor, to help you succeed in your course.
We are here to support you every step of the way and help you achieve your learning goals. If you have any questions or need assistance, please don't hesitate to reach out to our customer support team for assistance.
Instructor support: You will have direct access to your instructor for questions, feedback, and guidance throughout the course.
Student community: You will have access to a community of fellow students taking the same course, where you can network, collaborate, and learn from each other.
Course materials: You will have access to a variety of course materials, including videos, readings, and assignments, to help you learn and practice the concepts covered in the course.
Technical support: Our technical support team is available to assist you with any technical issues you may encounter while taking the course.
Additional resources: We may also offer additional resources, such as bonus materials or office hours with the instructor, to help you succeed in your course.
We are here to support you every step of the way and help you achieve your learning goals. If you have any questions or need assistance, please don't hesitate to reach out to our customer support team for assistance.
We offer a wide range of courses in various subjects, including web development, marketing, management and personal development. Our courses are designed for individuals of all levels, from beginners to experts, and are taught by experienced instructors. You can browse our course catalog to find the courses that best suit your needs and interests. If you're not sure which course to take, feel free to reach out to our support team for guidance.
Placing an order on our e-learning platform is easy and secure. Simply follow these steps:
Browse our course catalog and select the course or product you want to purchase.
Click the "Enroll Now" or "Buy Now" button for the course or product.
Review your order and make any necessary adjustments.
Enter your billing information if needed.
Choose your payment method and complete the transaction if needed.
Once your registration is complete, you will receive a confirmation email with details. You can then access your course or product from your account dashboard on our website or by regular emails.
Browse our course catalog and select the course or product you want to purchase.
Click the "Enroll Now" or "Buy Now" button for the course or product.
Review your order and make any necessary adjustments.
Enter your billing information if needed.
Choose your payment method and complete the transaction if needed.
Once your registration is complete, you will receive a confirmation email with details. You can then access your course or product from your account dashboard on our website or by regular emails.
Tracking your order is easy on our e-learning platform. Simply log into your account dashboard on our website and you will be able to view the status of your order. If you have any questions about your order, please don't hesitate to reach out to our support team for assistance.
Additionally, you will receive email updates throughout the process, including a confirmation email when your order is placed.
Additionally, you will receive email updates throughout the process, including a confirmation email when your order is placed.
The online learning process on our e-learning platform is designed to be flexible and convenient for students. Here's how it works:
Enroll in a course: Browse our course catalog and select the course you want to enroll in. Add the course to your cart and complete the payment process.
Access course materials: Once your payment is processed, you will have immediate access to the course materials, including videos, audio recordings, text-based lessons, and live sessions.
Progress at your own pace: Our courses are self-paced, so you can learn at the speed that works best for you. You can also revisit any course materials as often as you need to reinforce your understanding.
Engage with other: Our courses include interactive classes where you can connect with teachers and other students, ask questions, and share your insights.
Get support from instructors: Our experienced instructors are available to answer your questions and provide guidance throughout the course.
Track your progress: You can track your progress through the course and see what you need to complete in your account dashboard on our website.
Complete the course and receive a certificate: When you have completed all the requirements of the course, you will receive a certificate of completion that you can share with employers or add to your professional portfolio.
Enroll in a course: Browse our course catalog and select the course you want to enroll in. Add the course to your cart and complete the payment process.
Access course materials: Once your payment is processed, you will have immediate access to the course materials, including videos, audio recordings, text-based lessons, and live sessions.
Progress at your own pace: Our courses are self-paced, so you can learn at the speed that works best for you. You can also revisit any course materials as often as you need to reinforce your understanding.
Engage with other: Our courses include interactive classes where you can connect with teachers and other students, ask questions, and share your insights.
Get support from instructors: Our experienced instructors are available to answer your questions and provide guidance throughout the course.
Track your progress: You can track your progress through the course and see what you need to complete in your account dashboard on our website.
Complete the course and receive a certificate: When you have completed all the requirements of the course, you will receive a certificate of completion that you can share with employers or add to your professional portfolio.
Our courses are designed to be engaging and interactive, and they are delivered in a variety of formats to accommodate different learning styles. The format of each course may include:
Video lessons: High-quality video recordings that provide an engaging and visual learning experience.
Audio lessons: Audio recordings that allow you to learn on the go or while multitasking.
Text-based lessons: Written explanations and instructions that provide a comprehensive understanding of the course material.
Interactive exercises: Quizzes, puzzles, and other interactive activities that help reinforce your understanding of the course material.
Live webinars or virtual study groups: Scheduled components that provide additional support and a sense of community.
All of our courses are designed to be accessible and mobile-friendly, so you can learn on any device and from anywhere with an internet connection.
Video lessons: High-quality video recordings that provide an engaging and visual learning experience.
Audio lessons: Audio recordings that allow you to learn on the go or while multitasking.
Text-based lessons: Written explanations and instructions that provide a comprehensive understanding of the course material.
Interactive exercises: Quizzes, puzzles, and other interactive activities that help reinforce your understanding of the course material.
Live webinars or virtual study groups: Scheduled components that provide additional support and a sense of community.
All of our courses are designed to be accessible and mobile-friendly, so you can learn on any device and from anywhere with an internet connection.
Yes, you can receive a certificate of completion for each course you complete on our e-learning platform. To receive a certificate, you will need to complete all of the requirements of the course, including any quizzes, assignments, or interactive activities.
Yes, our e-learning platform is fully compatible with mobile devices, including smartphones and tablets. This means that you can access your courses and learning materials from anywhere, at any time, using the device of your choice.
Our platform is designed to be user-friendly and accessible on any device, with a responsive design that automatically adjusts to the size of your screen. Whether you prefer to learn on your desktop computer, laptop, tablet, or smartphone, you will have a seamless and enjoyable learning experience on our platform.
Our platform is designed to be user-friendly and accessible on any device, with a responsive design that automatically adjusts to the size of your screen. Whether you prefer to learn on your desktop computer, laptop, tablet, or smartphone, you will have a seamless and enjoyable learning experience on our platform.
At Ilaria Digital School, we are committed to providing high-quality courses and a positive learning experience for our students. If for any reason you are not satisfied with a course you have purchased, we offer a 30-day money-back guarantee.
To initiate a return, please contact our support team. Our team will provide you with instructions on how to proceed with your return.
Please note that to be eligible for a return, you must have completed only 1 or less chapter or lesson. Additionally, any certificates of completion or other course materials that have been issued cannot be returned.
We stand behind our courses and our commitment to providing high-quality learning experiences for our students. If you have any questions or concerns about our return policy, please don't hesitate to reach out to our support team for assistance.
To initiate a return, please contact our support team. Our team will provide you with instructions on how to proceed with your return.
Please note that to be eligible for a return, you must have completed only 1 or less chapter or lesson. Additionally, any certificates of completion or other course materials that have been issued cannot be returned.
We stand behind our courses and our commitment to providing high-quality learning experiences for our students. If you have any questions or concerns about our return policy, please don't hesitate to reach out to our support team for assistance.
Creating an account on Ilaria Digital School is quick and easy. Follow these steps to create your account:
Visit our website: Go to www.ilaria-academy.com.
Click on the "Sign Up" button: You will find the "Sign Up" button in the top right corner of the page.
Enter your information: Fill out the form with your name, email address, and a password.
Verify your email address: You will receive an email with a verification link. Click on the link to verify your email address and complete the sign-up process.
Log in to your account: Once you have verified your email address, you can log in to your account by entering your email address and password.
That's it! You are now ready to start exploring our courses and learning materials. If you have any questions or need assistance creating your account, please don't hesitate to reach out to our customer support team for assistance.
Visit our website: Go to www.ilaria-academy.com.
Click on the "Sign Up" button: You will find the "Sign Up" button in the top right corner of the page.
Enter your information: Fill out the form with your name, email address, and a password.
Verify your email address: You will receive an email with a verification link. Click on the link to verify your email address and complete the sign-up process.
Log in to your account: Once you have verified your email address, you can log in to your account by entering your email address and password.
That's it! You are now ready to start exploring our courses and learning materials. If you have any questions or need assistance creating your account, please don't hesitate to reach out to our customer support team for assistance.
We do not currently offer gift wrapping or physical gift cards for our online courses. However, we do offer digital gift cards that can be redeemed for any of our courses.
To purchase a digital gift card, simply comtact us.
Our digital gift cards are a great way to give the gift of learning and help someone you care about achieve their goals and reach their full potential. If you have any questions or need assistance purchasing a digital gift card, please don't hesitate to reach out to our customer support team for assistance.
To purchase a digital gift card, simply comtact us.
Our digital gift cards are a great way to give the gift of learning and help someone you care about achieve their goals and reach their full potential. If you have any questions or need assistance purchasing a digital gift card, please don't hesitate to reach out to our customer support team for assistance.
Our business hours are 9h-17h. During these hours, our customer support team is available to assist you with any questions or concerns you may have about our courses or platform.
If you need assistance outside of our business hours, you can send us an email and we will respond to your message as soon as possible.
We are committed to providing excellent support to our students and helping you get the most out of your learning experience. If you have any questions or need assistance, please don't hesitate to reach out to our customer support team during our business hours or via email at any time.
If you need assistance outside of our business hours, you can send us an email and we will respond to your message as soon as possible.
We are committed to providing excellent support to our students and helping you get the most out of your learning experience. If you have any questions or need assistance, please don't hesitate to reach out to our customer support team during our business hours or via email at any time.
Choosing the right course can be a challenge, but we are here to help! When deciding if a course is right for you, consider the following:
Course description: Read the course description carefully to understand the objectives, content, and format of the course. This will help you determine if the course is a good fit for your goals and learning style.
Course reviews: Read reviews from other students who have taken the course to get a sense of their experience and the value they got from the course.
Course content: Preview the course content, such as the lectures and assignments, to see if it is engaging and relevant to your needs.
Instructor background: Check the instructor's background and qualifications to see if they have the experience and expertise to teach the course effectively.
Goals and interests: Consider your personal goals and interests to see if the course aligns with what you want to learn and achieve.
If you have any questions or need assistance determining if a course is right for you, please don't hesitate to reach out to our customer support team for assistance. We are here to help you find the right course to help you achieve your learning goals.
Course description: Read the course description carefully to understand the objectives, content, and format of the course. This will help you determine if the course is a good fit for your goals and learning style.
Course reviews: Read reviews from other students who have taken the course to get a sense of their experience and the value they got from the course.
Course content: Preview the course content, such as the lectures and assignments, to see if it is engaging and relevant to your needs.
Instructor background: Check the instructor's background and qualifications to see if they have the experience and expertise to teach the course effectively.
Goals and interests: Consider your personal goals and interests to see if the course aligns with what you want to learn and achieve.
If you have any questions or need assistance determining if a course is right for you, please don't hesitate to reach out to our customer support team for assistance. We are here to help you find the right course to help you achieve your learning goals.
La certification qualité a été délivrée au titre de la catégorie: Action de formation.
"This email marketing course has completely transformed the way I approach email campaignsI've seen a significant increase in my open and click-through rates, and I'm excited to continue applying what I've learned to grow my business even further."
"I was skeptical about email marketing before taking this course, but now I'm a believerThe instructors provided valuable insights and practical strategies that I've already started implementing with great success."
"I appreciated how this email marketing course took a comprehensive approach to the topic, covering everything from list building to segmentation to automationIt's given me a strong foundation for building a successful email marketing program."
"I've taken several marketing courses in the past, but this email marketing course was by far the most informative and engagingThe instructors provided real-world examples and case studies that made the concepts easy to understand and apply."
"This course was exactly what I needed to take my email marketing to the next levelThe instructors were knowledgeable and supportive, and I loved the interactive components that kept me engaged and motivated throughout."
"I was struggling to get any traction with my email campaigns before taking this course, but now I feel much more confident in my ability to reach my audience and drive resultsThe instructors provided practical, actionable advice that has already made a significant impact on my business."
"As a marketer, I know how important email is for driving conversions and building customer relationshipsThis email marketing course was a great investment in my professional development, and I'm already seeing the benefits in my campaigns."
"The instructors for this email marketing course were fantastic – knowledgeable, approachable, and dedicated to helping us succeedI appreciated how they went above and beyond to answer our questions and provide personalized feedback."
"This course was an excellent value for the moneyI learned so much in just a few short weeks, and I feel like I've gained skills that will benefit me for years to comeI would highly recommend this course to anyone looking to improve their email marketing game."
"I was hesitant to take an online course, but this email marketing program exceeded my expectationsThe course materials were well-organized, the instructors were engaging and responsive, and I feel like I've come away with a much deeper understanding of email marketing as a whole."