Beschrijving
At its core, Business Fundamentals is all about understanding the key drivers of success in any business venture. This includes topics such as market research, financial planning, human resources management, and strategic decision-making. By mastering these fundamentals, entrepreneurs and business leaders can make informed decisions that drive growth and profitability, while also mitigating risk and avoiding costly mistakes. Whether you are looking to start a small business or manage a large corporation, a solid understanding of Business Fundamentals is an essential foundation for success.
Program
Course Title: Business Fundamentals Training Program. . Course Duration: 2 weeks (10 business days). . Course Objectives: The program is designed to provide participants with a solid understanding of the foundational concepts of business, including business planning, finance, marketing, and operations.. . Course Outline:. . Day 1: Introduction to Business Fundamentals. - Overview of business fundamentals. - Understanding the business environment and trends. - Case studies: Successful businesses and their growth strategies. . Day 2: Business Planning. - Business planning process. - Market research and analysis. - Competitive analysis. - Developing a business plan. - Case study: Successful business planning. . Day 3: Business Finance. - Understanding financial statements. - Cash flow management. - Financing options. - Budgeting and forecasting. - Case study: Successful business finance. . Day 4: Marketing Fundamentals. - Introduction to marketing. - Market segmentation and targeting. - Positioning and branding. - Marketing mix (product, price, place, and promotion). - Case study: Successful marketing strategies. . Day 5: Digital Marketing. - Introduction to digital marketing. - Building a website. - Search engine optimization (SEO). - Social media marketing. - Email marketing. - Case study: Successful digital marketing strategies. . Day 6: Operations Management. - Introduction to operations management. - Process mapping and improvement. - Quality management. - Supply chain management. - Case study: Successful operations management. . Day 7: Human Resources. - Introduction to human resources. - Recruitment and hiring process. - Performance management. - Employee training and development. - Case study: Successful human resources management. . Day 8: Legal and Ethical Considerations. - Business regulations and compliance. - Intellectual property protection. - Business ethics. - Case study: Successful legal and ethical practices. . Day 9: Leadership and Management. - Introduction to leadership and management. - Communication skills. - Team building and motivation. - Decision-making and problem-solving. - Case study: Successful leadership and management practices. . Day 10: Putting it all Together. - Review of all topics covered. - Developing an action plan for applying business fundamentals. - Group discussion and feedback. - Final exam. . Activities and Resources:. . - Group discussions and brainstorming sessions. - Case studies and real-world examples. - Role-playing and simulations. - Interactive exercises and quizzes. - Guest speakers from successful businesses. - Access to online resources and tools for market research, financial analysis, and business planning. . Evaluation:. . - Participants will be evaluated based on their participation in class discussions and activities, completion of assignments, and performance on the final exam. A minimum passing grade of 70% is required to receive a certificate of completion.. . Overall, this Business Fundamentals training program aims to provide participants with the knowledge and skills needed to launch and manage a successful business. By the end of the program, participants should have a comprehensive understanding of the key aspects of business and be equipped to apply this knowledge in their own ventures.
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
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"The Business Fundamentals course was a game-changer for meIt helped me understand the core concepts of business and gave me the tools to succeed in the corporate world."
"I loved how interactive the course wasThe instructor was engaging and made the material come aliveI learned a lot and had fun doing it!"
"The course was very practical and applicable to my workI was able to immediately apply what I learned to my job and it helped me perform better."
"The course provided a solid foundation in business principles that I will carry with me throughout my careerI feel more confident and competent because of it."
"I appreciated how the course emphasized ethical business practicesIt's refreshing to see a business course that values integrity and social responsibility."
"The course covered a wide range of topics, from marketing to finance to managementIt gave me a well-rounded understanding of business."
"The instructor was very knowledgeable and experiencedI felt like I was learning from a true expert in the field."
"I liked how the course used case studies and real-life examples to illustrate key conceptsIt made the material more relatable and interesting."
"The course provided a supportive and collaborative learning environmentI was able to connect with other professionals and learn from their experiences."
"The course was a great investment in my professional developmentI feel more prepared to take on new challenges and opportunities because of it."