
Beschrijving
The key to successful social selling is to understand the importance of building trust and credibility with your audience. Rather than pushing products or services, social selling is about providing value to your prospects, answering their questions, and sharing relevant content that helps them make informed decisions. By focusing on building relationships rather than making quick sales, social selling can help you establish yourself as a trusted authority in your industry and earn the loyalty of your customers. If you're new to social selling, it's important to take the time to learn the best practices and strategies that work best for your business, as well as to stay up-to-date on the latest trends and technologies in the field.
Program
Program Title: Social Selling Mastery Program. Program Overview:This program is designed to equip sales professionals with the necessary knowledge and skills to effectively sell using social media platforms. The program will cover the key elements of social selling, including creating a strong personal brand, building relationships with prospects and customers, and using social media tools to generate leads and close deals.. . Program Duration:This program will take place over four weeks, with each week focusing on a specific aspect of social selling. Each week will consist of a combination of online training modules, interactive webinars, and self-paced assignments.. . Week 1: Building Your Personal Brand. In the first week, we will focus on building a strong personal brand on social media platforms. We will cover the following topics:. . - Understanding the importance of personal branding in social selling. - Identifying your unique value proposition and communicating it effectively. - Creating a professional and consistent online presence across all social media platforms. - Building credibility and thought leadership through content marketing. . Week 2: Finding and Engaging Prospects. In the second week, we will focus on finding and engaging with prospects on social media platforms. We will cover the following topics:. . - Identifying your ideal customer profile and creating targeted lists of prospects. - Using social media listening tools to identify buying signals and trigger events. - Engaging with prospects through social media messaging, comments, and posts. - Using social selling etiquette to build trust and credibility with prospects. . Week 3: Closing Deals with Social Selling. In the third week, we will focus on using social selling techniques to close deals. We will cover the following topics:. . - Developing a social selling playbook for your sales process. - Using social media to provide personalized and value-driven sales outreach. - Navigating the decision-making process with multiple stakeholders. - Closing deals and generating referrals through social selling. . Week 4: Measuring and Optimizing Your Social Selling Performance. In the final week, we will focus on measuring and optimizing your social selling performance. We will cover the following topics:. . - Measuring the ROI of your social selling efforts. - Using social media analytics tools to track and analyze your social selling metrics. - Identifying areas for improvement and optimizing your social selling strategy. - Developing a long-term social selling plan for continued success. . Program Delivery Method:This program will be delivered through a combination of online training modules, interactive webinars, and self-paced assignments. Participants will have access to a dedicated learning management system (LMS) where they can access all program materials and track their progress.. . Program Evaluation:Participants will be evaluated through a combination of online quizzes, self-assessments, and case studies. Participants will also have the opportunity to receive feedback and coaching from the program facilitator.. . I hope this program outline provides you with a good starting point for creating a social selling training program. Feel free to adapt and modify the program as needed to suit the specific needs of your organization and sales team.
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
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"I'm so grateful for taking this Social Selling course! The skills I learned have helped me to increase my sales by 30% in just a few weeks."
"This course was so practical and well-structuredThe instructor provided us with plenty of actionable tips and strategies that we could immediately apply to our businesses."
"Before this course, I didn't know anything about social sellingBut now, I feel confident about using social media to promote my business and reach new customers."
"The Social Selling course exceeded my expectationsI particularly appreciated the focus on ethical selling practices, which is important to me as a business owner."
"The instructor was very knowledgeable and approachableThey took the time to answer all of our questions and provided personalized feedback on our social media strategies."
"I've taken other sales courses before, but this one was by far the bestThe instructor used real-life examples and case studies that helped me to better understand the concepts."
"I was hesitant about taking an online course, but the Social Selling course was incredibly engaging and interactiveI loved the group discussions and activities!"
"I highly recommend this course to anyone who wants to grow their business using social mediaThe skills you learn will benefit you for years to come."
"I'm so glad I took this course! I was able to connect with other business owners who are facing the same challenges I amIt was a great opportunity to learn from their experiences."
"This course has helped me to better understand my customers' needs and preferencesI now feel more confident about tailoring my sales approach to meet their specific needs."