
Beschrijving
The goal of growth hacking is to achieve rapid growth in a short period of time by using innovative, data-driven marketing techniques. Unlike traditional marketing methods, which can be slow and costly, growth hacking relies on experimentation and iteration to find the most effective strategies for a particular business. Growth hacking is particularly useful for startups and small businesses that have limited resources but need to grow quickly to succeed in a competitive marketplace. By focusing on rapid experimentation and data-driven decision-making, growth hacking allows businesses to quickly adapt and improve their marketing efforts, ultimately leading to greater success and profitability.
Program
Week 1: Introduction to Growth Hacking. - What is growth hacking?. - Why is it important?. - Key metrics for growth hacking. - Case studies of successful growth hacking campaigns. . Week 2: User Acquisition. - Developing user personas. - Identifying the right channels for user acquisition. - Creating compelling landing pages. - A/B testing and optimizing campaigns. . Week 3: Conversion Rate Optimization. - Understanding the psychology of conversions. - Analyzing user behavior. - Creating effective call-to-actions. - Landing page optimization. . Week 4: Email Marketing. - Building an email list. - Crafting compelling email content. - Best practices for email design and formatting. - A/B testing and optimizing email campaigns. . Week 5: Content Marketing. - Creating a content marketing strategy. - Developing engaging content. - Optimizing content for search engines. - Promoting content on social media. . Week 6: Social Media Marketing. - Identifying the right social media platforms for your business. - Creating engaging social media content. - Strategies for increasing social media engagement. - Advertising on social media platforms. . Week 7: Search Engine Optimization (SEO). - Understanding how search engines work. - Keyword research and analysis. - On-page optimization techniques. - Off-page optimization techniques. . Week 8: Data Analysis and Measurement. - Tracking and analyzing key metrics. - Identifying areas for improvement. - Using data to make informed decisions. - Setting up dashboards and reports. . Week 9: Growth Hacking Tools and Technologies. - Identifying the right tools for growth hacking. - Best practices for using growth hacking tools. - A/B testing tools. - Analytics tools. . Week 10: Retention Strategies. - Understanding user behavior. - Identifying user retention issues. - Creating effective retention campaigns. - Implementing user feedback mechanisms. . Week 11: Referral Marketing. - Developing referral campaigns. - Best practices for incentivizing referrals. - Analyzing the effectiveness of referral campaigns. - Integrating referral campaigns into your overall growth strategy. . Week 12: Growth Hacking Case Studies and Final Project. - Analyzing successful growth hacking case studies. - Developing a growth hacking strategy for a business. - Presenting your growth hacking strategy
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
Free Resources
Growth Unleashed Innovative Tactics for Business Breakthroughs
In an age where change is the only constant, businesses around the globe are seeking the elixir of exponential growth. Amidst the cacophony of traditional marketing strategies, evolving algorithms, and fleeting consumer behaviors, emerges a contemporary approach that isn't merely about growth but about scaling intelligently and sustainably. This isn't about ordinary success; it's about breakthroughs.As we embark on this insightful expedition, we'll unravel the fabric of innovative tactics that have redefined the trajectories of startups and conglomerates alike. Welcome to "Growth Unleashed," where we pull back the curtain on the wizardry of Growth Hacking and delve into the arsenal of strategies that can propel your business into a new era of success.The Evolution of Growth: A Brief HistoryGrowth, in the business context, has always been about expansion and profits. But the mechanisms, strategies, and even the very definition of what constitutes growth have undergone seismic shifts over the years....
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"This course has opened my eyes to so many new possibilities for growing my businessThe instructors provided real-world examples and actionable strategies that I can use right away."
"I came into this course with no prior knowledge of growth hacking, but I feel confident in my ability to implement these techniques nowThe course was structured in a way that made it easy to understand."
"I appreciated the emphasis on experimentation and data-driven decision-makingThe course helped me to understand the importance of tracking metrics and using them to inform our growth strategy."
"The guest speakers were fantastic - I learned so much from their stories and insightsThey were really engaging and approachable, which made it easy to learn from them."
"I've taken other courses on growth hacking before, but this one was by far the most comprehensiveIt covered everything from SEO to viral marketing to customer retention."
"The course was very hands-on, which helped me to learn and retain the material betterI was able to apply what I learned to my own business right away and see results."
"The instructors were very responsive to our questions and provided a lot of personalized feedbackI felt like they really cared about our success."
"I appreciated the focus on growth hacking for startups, but the lessons were also applicable to more established companiesI think anyone could benefit from this course."
"I loved the case studies and examples used in the courseThey really helped me to understand how growth hacking works in practice."
"The course was a great investment - I've already seen a significant increase in traffic and conversions on my website since implementing some of the strategies I learned."