
Beschrijving
E-commerce transactions can take place in various forms such as online marketplaces, business-to-business (B2B) transactions, and business-to-consumer (B2C) transactions. Online marketplaces like Amazon, eBay, and Etsy allow individuals and small businesses to sell their products to a large customer base. B2B e-commerce transactions involve businesses buying and selling products or services to one another, while B2C transactions involve businesses selling products or services directly to consumers. With the ease of setting up an online store and the ability to reach customers globally, e-commerce has become a viable option for businesses of all sizes to grow and expand their customer base.
Program
Topic 1: Introduction to E-commerce. - Overview of E-commerce and its evolution. - Different types of E-commerce business models. - Advantages and disadvantages of E-commerce. . Topic 2: Building an E-commerce website. - Choosing a domain name and hosting provider. - Selecting a platform (e.g., Shopify, WooCommerce). - Designing the website layout and features. - Integrating payment gateways and shipping options. . Topic 3: Product management and inventory control. - Choosing products to sell online. - Managing product inventory and stock levels. - Order fulfillment and shipping logistics. - Handling returns and refunds. . Topic 4: Marketing strategies for E-commerce. - Search Engine Optimization (SEO) and how to optimize your website for search engines. - Paid advertising and retargeting options (e.g., Google Ads, Facebook Ads). - Email marketing and creating effective newsletters. - Influencer marketing and building brand awareness. . Topic 5: Customer service and support. - Managing customer inquiries and feedback. - Responding to customer complaints and resolving issues. - Creating a positive customer experience. - Building customer loyalty and retention. . Topic 6: Analytics and Metrics. - Setting up Google Analytics to track website performance. - Understanding website traffic and user behavior. - Monitoring sales and revenue data. - Using data to make informed decisions and improve website performance. . Training format:. - Each topic will be covered in a 2-hour interactive virtual session. - Each session will include presentations, case studies, and interactive exercises. - Participants will receive a list of resources and reading materials for each topic. - Participants will complete a final project to apply what they have learned and receive feedback from instructors. . Training duration:. - The training program will be conducted over 6 weeks, with one session per week. . . Assessment:. - Participants will be assessed through quizzes and assignments. - A final project will be used to assess participants' ability to apply what they have learned
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
Free Resources
Launching a Shop with WordPress and WooCommerce
In today's digital landscape, establishing an online presence is indispensable for businesses aiming to reach a broader audience and enhance their marketability. The thought of creating an online store may seem intimidating at first, especially for those unfamiliar with web development. Fortunately, platforms like WordPress, coupled with its eCommerce plugin WooCommerce, have significantly simplified this task.WordPress's user-friendly interface and WooCommerce's robust feature set provide a streamlined pathway to launching a professional online shop. This article delineates a step-by-step process to build and launch a shop using WordPress and WooCommerce, ensuring you have a sturdy foundation to commence your online selling journey. With a blend of basic technical knowledge and a clear vision, setting up your digital storefront can be an exciting and rewarding venture. Securing a Domain and Hosting Plan:Embarking on your online commerce journey begins with the foundational step of securing a domain name and a reliable hosting plan. These...
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"The E-Commerce course was fantastic! It provided me with the knowledge and tools I needed to take my online business to the next levelI would highly recommend this course to anyone looking to improve their online sales."
"I found the E-Commerce course to be very informative and practicalThe instructors were knowledgeable and the course material was well-organizedI learned a lot and feel more confident in my ability to grow my online business."
"The E-Commerce course was exactly what I was looking forIt covered all the topics I needed to know about, from building a website to marketing my products onlineThe instructors were friendly and helpful, and the course materials were easy to follow."
"I really enjoyed the E-Commerce courseIt was interactive and engaging, and I learned a lot from the hands-on activities and group discussionsThe instructors were knowledgeable and supportive, and the course materials were top-notch."
"The E-Commerce course was a game-changer for meI had no idea how to start an online business before taking this course, but now I feel like I have the skills and knowledge to succeedThe instructors were patient and helpful, and the course content was well-structured and easy to understand."
"I highly recommend the E-Commerce course to anyone who wants to improve their online salesThe instructors were friendly and knowledgeable, and the course material was well-designed and practicalI learned a lot and feel much more confident in my ability to succeed in the e-commerce space."
"The E-Commerce course was one of the best investments I've made in my businessIt gave me the tools and knowledge I needed to increase my online sales and grow my customer baseThe instructors were great and the course material was comprehensive and easy to follow."
"I learned so much from the E-Commerce courseThe instructors were engaging and knowledgeable, and the course material was well-organized and easy to understandI feel much more confident in my ability to run a successful online business after taking this course."
"The E-Commerce course exceeded my expectationsThe instructors were great and the course material was practical and actionableI learned a lot and feel more confident in my ability to grow my online sales and take my business to the next level."
"I would highly recommend the E-Commerce course to anyone looking to start an online business or improve their existing e-commerce strategyThe instructors were knowledgeable and supportive, and the course materials were comprehensive and easy to followI learned so much and feel much more confident in my ability to succeed in the e-commerce space."