Beschrijving
In essence, a business plan is a blueprint for success that defines the company's purpose, target audience, competitive advantage, and revenue model. It includes market research, financial projections, and a detailed analysis of the industry and competition. Writing a business plan can be a daunting task, but it is essential for any entrepreneur who wants to start a successful venture or take their existing business to the next level. A well-crafted business plan can help entrepreneurs identify potential challenges and opportunities, and develop a comprehensive plan for success.
Program
Program Title: Business Plan Training Program. . Program Objective: The objective of this program is to provide participants with the knowledge, skills, and tools necessary to develop comprehensive and effective business plans. Participants will learn how to identify the key components of a business plan, conduct market research, analyze financial data, and develop strategies for growth and success.. . Program Outline:. . Module 1: Introduction to Business Planning. - Understanding the importance of a business plan. - Key components of a business plan. - Types of business plans. . Module 2: Conducting Market Research. - Identifying the target market. - Conducting customer research. - Analyzing industry trends and competition. . Module 3: Developing a Marketing Strategy. - Identifying the marketing mix (product, price, place, and promotion). - Developing a sales forecast. - Creating a marketing budget. . Module 4: Financial Analysis. - Creating financial projections. - Identifying key financial indicators. - Understanding cash flow and profitability. . Module 5: Developing an Operations Plan. - Identifying key operational components. - Developing an organizational structure. - Creating a timeline for implementation. . Module 6: Growth Strategies. - Identifying growth opportunities. - Developing a growth plan. - Evaluating risk and opportunities
Worshop & Serious Game
The objective of the Serious Game is to learn and practice the skills necessary to develop a solid business plan. Participants will be tasked with creating a comprehensive business plan, taking into account all the key aspects of running a business.
Introduction and briefing: Ilaria Digital School introduces the context of the game, the objectives, and the rules. He explains to participants the importance of a business plan and the key stages in its construction. Ilaria Digital School will conduct sessions to present the essential concepts related to creating a business plan, such as market analysis, business strategy, necessary resources, financial projections, etc.
Tool training: Participants are familiar with the tools and business plan templates available. The presenter explains how to use these resources to structure their plan and present information in a clear and convincing manner.
Distribution of teams: Participants are divided into teams, and each team is assigned to create a business plan for a fictional business. Each team chooses a sector of activity and a business concept.
Research and analysis: Teams conduct in-depth research on their industry, analyze the market, study competition, identify opportunities and risks, and define a solid business strategy.
Development of the business plan: The teams use the knowledge acquired and the tools provided to develop their business plan. They create the various sections, such as introduction, market analysis, business strategy, operational plan, financial projections, etc.
Presentation of business plans: Each team presents its business plan before a jury of experts. Participants must explain their concept, justify their strategic choices and convince the jury of the viability of their business plan.
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
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"This course has been incredibly valuable in helping me develop my business planThe step-by-step approach and real-life examples provided by the instructor have given me the confidence to move forward with my business idea."
"I've taken a few business courses before, but this one was by far the most helpfulThe instructor was knowledgeable and engaging, and I learned a lot about financial projections and market research that I can apply to my business plan."
"I was hesitant to take a business plan course because I thought it might be too technical, but this course was accessible and easy to followThe instructor broke down each section of the plan in a way that was easy to understand, and I now feel much more confident about my ability to write a successful plan."
"I've been working on my business plan for months, but I was stuck on the financial projectionsThis course provided me with the tools and guidance I needed to get past that hurdle and move forward with my plan."
"The feedback I received on my business plan from the instructor and other participants was invaluableI was able to identify weaknesses in my plan that I hadn't even considered before, and now I feel much more confident about presenting it to potential investors."
"As a first-time entrepreneur, I was overwhelmed by the prospect of writing a business planThis course gave me a clear roadmap and the tools I needed to get started, and I'm now much more comfortable with the process."
"The case studies presented in this course were incredibly helpfulThey provided real-life examples of successful business plans, which gave me a better understanding of what works and what doesn't."
"The instructor was knowledgeable and supportive throughout the courseHe provided timely feedback on our assignments and was always available to answer questions or provide guidance."
"I appreciated the collaborative nature of this courseWorking with other participants on our business plans was both challenging and rewarding, and I learned a lot from their insights and perspectives."
"This course exceeded my expectationsI came in with a basic understanding of business plans, but I left with a much deeper understanding of the process and what it takes to write a successful plan."