Beschrijving
B2B sales professionals typically engage in consultative selling, where they work collaboratively with their clients to identify their pain points, explore potential solutions, and create value propositions that address their specific business needs. They also need to be knowledgeable about their industry and stay up-to-date with the latest trends and technologies that can help their clients succeed. With the rise of digital technologies, B2B sales have become more complex and competitive than ever. As a result, B2B sales professionals need to be adept at using various digital tools, such as CRM software, social media, and email marketing, to reach out to clients, build relationships, and close deals.
Program
1. Understanding the Customer:. - How to research and identify potential customers. - How to understand the customer's needs and pain points. - How to create a customer profile. - How to tailor your pitch to the customer's needs. . 2. Effective Communication:. - How to build rapport and establish trust with customers. - How to actively listen and ask effective questions. - How to use storytelling and case studies to illustrate your product/service value. - How to address objections and handle difficult customers. . 3. Product Knowledge:. - How to understand the product/service features and benefits. - How to communicate product/service value to customers. - How to differentiate your product/service from competitors. . 4. Sales Process:. - How to qualify leads and prioritize prospects. - How to develop and execute a sales plan. - How to negotiate and close deals. - How to follow up and maintain relationships with customers. . 5. Sales Tools and Technology:. - How to effectively use sales tools and technology such as CRM, email marketing, and social media. - How to track and analyze sales performance data. - How to leverage technology to improve sales efficiency and effectiveness. . 6. Sales Leadership:. - How to develop and manage a successful sales team. - How to set and track sales goals. - How to provide constructive feedback and coaching to team members. - How to motivate and incentivize the sales team to achieve results. . The program could be delivered through a mix of classroom training, role-playing exercises, and on-the-job training. It's important to reinforce the training with ongoing coaching and feedback to ensure that the skills and techniques are consistently applied in real-world selling situations. Additionally, regular performance evaluations and goal-setting can help motivate the sales team and drive continuous improvement.
Prerequisites
No requirements
Who is this course for
For all
Duration
The duration of the course is flexible. Contact our educational managers for more information.
Course Format
Online,Hybrid,Blended
Evaluation procedures/Certification
This training is evaluated through a test scenario and multiple choice questions. To validate the course, it is necessary to validate all the skills. For information, there is no equivalence or bridge to validate this course. To download and take our quizzes for validation of acquired knowledge, please connect to the online storage platform with your login details.
Upcoming dates
December 2025
January 2026
February 2026
How to access the course
To pre-register for this course and receive all the necessary information, please click on the registration button above. A quizz is proposed to allow us to direct you to the right course and instructor.
When to access the course
After registration, you will receive all the details to start the course.
Administrative & Educational Contact
Nduka NZEKA - formations(at)ilaria-academy.com
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"The B2B sales course provided me with a deeper understanding of the sales process and strategies that I can implement to close more dealsThe practical exercises and case studies were especially helpful in applying the concepts learned."
"The course was incredibly insightful and relevant to my current role in salesThe trainers were knowledgeable and engaging, and the content was presented in a clear and concise manner."
"The B2B sales course helped me identify areas where I needed to improve my sales skills and gave me the tools to do soI appreciated the interactive approach, which allowed me to practice and receive feedback on my sales techniques."
"As someone who is relatively new to B2B sales, this course provided me with a solid foundation of knowledge and practical skills that I can use to build my sales careerI highly recommend it to anyone starting out in the field."
"The B2B sales course was one of the most informative and valuable training courses I have attendedThe trainers were engaging and knowledgeable, and the content was relevant to my specific sales role."
"I found the B2B sales course to be extremely practical and actionableThe course materials were well-organized and easy to understand, and the exercises and case studies helped me put the concepts into practice."
"The B2B sales course exceeded my expectations in terms of the breadth and depth of the content coveredThe trainers were excellent and provided valuable insights and tips that I can use in my day-to-day sales activities."
"I have attended several sales training courses in the past, but the B2B sales course was by far the most useful and applicable to my sales roleThe trainers were engaging and knowledgeable, and the content was well-tailored to our needs."
"The B2B sales course was a game-changer for meIt helped me identify areas where I was falling short in my sales approach and provided me with practical strategies to improveI am already seeing positive results in my sales figures!"
"I would highly recommend the B2B sales course to anyone looking to improve their sales skills and knowledgeThe trainers were excellent, the course materials were top-notch, and the interactive approach made the learning experience enjoyable and effective."