Many sources link the term Design Thinking to the work Tim Brown's marketing agency called Ideo did for Apple's iPhone and Ipad. What they did was ask customers questions to find out exactly what they wanted, and based on that they came up with concepts and take very fast development steps. Ultimately, this resulted in an innovation method that has been fully developed and is now called Design Thinking.'
Design thinking is a collection of processes, methods, and tools to create human-centered products, services, solutions, and experiences. Design Thinking is about achieving a personal, emotional connection with the user.
Basically, Design Thinking is a process to solve complex problems or to bring new products to the market that solve a specific problem. In a sense, it is a way of thinking and a process to innovate faster and more effectively.
Well-known companies that use Design Thinking techniques are Apple, Facebook, Instagram, Pepsico, Bacardi, Coca-Cola, IBM, Walt Disney, Nike and Procter & Gamble, and Coolblue.
Big organizations such as IKEA, LEGO, Amazon, Google, and Netflix also use the principles behind Design Thinking.
Applying design principles to strategy and innovation makes organizations more successful.
These companies do not only apply design when designing (or embellishing) a product, design is part of the way of thinking at these companies. It plays an essential role in all kinds of areas: from tools, systems, products, and procedures to strategy development and organizational change – both in innovation and in optimizing existing processes.
At companies such as IBM and Walt Disney, Design Thinking is at the heart of the strategy. 'They claim that with Design Thinking they can innovate even more effectively and even.
Large successful companies such as Google, Netflix, IKEA, and LEGO have been using Design Thinking for years and are constantly inventing new products that create a new market.
What transformed the big companies that apply Design Thinking?
Especially changing one's own thinking and behavior patterns. The reason that innovations often fail has to do with limitations imposed by ourselves. Because we continue to think in patterns, we continue to rely on our own truths and not take the customer perspective enough. To do that you need empathy, creativity, and imagination. That is the key to successful innovation. You also need tools, a method. Design Thinking offers beautiful, easy, effective, practical tools that help to breakthrough thinking and behavioral patterns. That change of mindset is the most striking change in the big companies that are getting started with this.
Access a future-proof career with our programs and courses with payment plans spread over 6 months. Join us now!
Ilaria Digital School transforms your passion into professional expertise. Founded by a serial entrepreneur with over 15 years of experience, our school offers innovative and practical training to propel your career. Join us to acquire key skills in web development, digital entrepreneurship, innovation, collaborative management, etc. Take the first step towards your success in the digital world.
Immerse yourself in the fascinating world of site and web application design. This curriculum focuses on essential techniques and tools for creating intuitive and aesthetically pleasing user interfaces. At the end of the training, learners will be ready to take on positions such as Front End Developer, Interface Designer or Web Integrator. Training leading to an RNCP level 5 certification or diploma (Bac +2) open to all, even without experience, without a higher diploma or ev...
Discover the world of the MEAN Stack, a powerful combination of technologies for web development. This course will introduce you to the harmony between MongoDB, Express, Angular, and NodeJS, allowing you to create complete and powerful web applications. By mastering this technology stack, participants will be equipped to meet the needs of businesses looking for modern Full Stack development specialists. Become a key player in tomorrow's web with the MEAN Stack. Training leading to an RNCP lev...
In Scrum, teams work in short iterations called sprints, which typically last 1-4 weeks. Each sprint begins with a planning session where the team identifies the work to be done and creates a sprint backlog. The team then works together to complete the items in the backlog, holding daily meetings to keep everyone informed of progress and identify any issues that need to be addressed. At the end of the sprint, the team holds a review and retrospective to evaluate the work that was done and identi...
Discover the art and science of building complete web applications from A to Z. This curriculum offers a deep immersion in both front end and back end technologies, training versatile and market-sought-after professionals. After completing this course, participants will be armed for careers as Full Stack Developers, able to manage the entire development cycle of a web application. Training leading to an RNCP level 5 certification or diploma (Bac +2) open to all, even without ...
Immerse yourself in the user experience and the innovative design process. This module introduces you to the best design thinking methods for creating user-centered web solutions. Intended for those who want to become UX experts or digital project managers focused on the user experience. Training leading to an RNCP level 5 certification or diploma (Bac +2) open to all, even without experience, without a higher diploma or even without a Bac. Ideal for a reconversion. F...
This website uses cookies to ensure you get the best experience on our website.
OUR ONLINE AND FACE-TO-FACE TRAININGOur online training center offers a varied range of courses designed to train you for the jobs of tomorrow. Whether you are interested in full stack web development, digital marketing, communication, or collaborative management, we have training adapted to your needs and professional aspirations. In a world that is constantly changing, learning new skills is essential to remain competitive in the job market. Our aim is to provide quality education that is accessible and flexible, to enable everyone to develop their skills and achieve their career goals. We strongly believe that learning should not be a constraint but an opportunity for personal and professional development.FULL STACK WEB DEVELOPMENT TRAININGThe Full Stack Web Development course is designed to transform students into professionals who can manage all aspects of web development. This program offers a comprehensive and practical approach that is ideal for beginners and professionals who want to deepen their skills. Full stack web development is a skill that is increasingly sought after by employers, because it allows the management of an entire project, from the user interface to the database, including the server.OBJECTIVES OF THE TRAINING- Acquire a solid understanding of front-end and back-end technologies. Understanding the differences and complementarities between the two is crucial to becoming a comprehensive developer.- Master essential programming languages such as HTML, CSS, JavaScript, as well as popular frameworks and libraries like React, Angular, Node.js, and Express. These technologies form the foundations on which the majority of modern web applications are based.- Develop project management skills with Agile and Scrum methodologies. Project management is a key skill for any developer, as it makes it possible to plan, organize, and monitor the progress of work effectively.- Preparing students for the job market with real projects and a professional portfolio. A well-designed portfolio can make a difference when applying, by showing potential employers your ability to apply your skills in real life situations.CONTENT OF THE TRAINING- Introduction to Web Development. This section covers the basics of web development, including web application architecture, internet protocols, and fundamental concepts such as the DOM, HTTP requests, and session management.- Front-End Development: HTML, CSS, JavaScript, front-end frameworks. You will learn how to create interactive and engaging user interfaces, using best practices to ensure cross-browser compatibility and site performance.- Back-End Development: Node.js, Express, databases, authentication and authorization. This part of the program will teach you how to manage business logic, database interactions, and application security.- Full Stack Development: Front-end and back-end integration, RESTful API, web application development and deployment. You will develop complete applications that can work independently or communicate with other services via APIs.- Projects and Portfolio: Realization of practical projects, creation of a portfolio, preparation for technical interviews. Practical projects are at the heart of our program, as they help consolidate knowledge and prepare students for the challenges they will encounter in the job market.DIGITAL MARKETING TRAININGDigital marketing is a constantly evolving field, crucial for any business looking to increase its online visibility and engagement. Our digital marketing training will help you understand the strategies and tools needed to succeed in this dynamic field. In a world where online presence has become essential, digital marketing offers unique opportunities to reach a large and targeted audience.OBJECTIVES OF THE TRAINING- Understand the basics of digital marketing and its importance in the modern world. Digital marketing is not limited to online advertising, it also includes content strategy, SEO, social media, and email marketing.- Master digital marketing tools and platforms such as Google Ads, Facebook Ads, and SEO tools. These tools are essential for optimizing campaigns and achieving set goals.- Develop skills in content creation, social media management, and data analysis. Knowing how to create relevant and engaging content is crucial to attracting and retaining customers.- Learn how to create and manage effective digital marketing campaigns. A successful campaign requires careful planning, precise execution, and continuous analysis to adapt to market changes.CONTENT OF THE TRAINING- Introduction to Digital Marketing. This section introduces the fundamental concepts of digital marketing, including the evolution of media, online consumer behaviors, and the latest digital marketing trends.- SEO and SEM strategies: Search engine optimization and search engine marketing. You will learn how to improve the visibility of a website on search engines through content optimization and the use of paid advertising.- Online advertising: Google Ads, Facebook Ads, and other advertising platforms. Master the art of online advertising to maximize the return on investment (ROI) of your campaigns.- Content Marketing: Content creation and management, blogging, video marketing. Learn how to use content to build a brand and engage your audience.- Analysis and Reporting: Use of Google Analytics and other tools to measure and analyze campaign performance. Learn how to interpret data to optimize your marketing strategies.COMMUNICATION TRAININGCommunication is essential in all aspects of working life. Our communication training will provide you with the skills to communicate effectively in a variety of professional contexts. Good communication is the key to avoiding misunderstandings, managing conflicts, and building strong relationships with colleagues, customers, and partners.OBJECTIVES OF THE TRAINING- Improve verbal and written communication skills. Being able to express yourself clearly and confidently is essential for any career.- Understand the different communication styles and know when to use them. Each situation requires a different approach, and knowing how to adapt your communication style is a valuable skill.- Develop skills in intercultural communication and diversity management. In a globalized world, the ability to understand and respect cultural differences is increasingly important.- Learn to manage conflicts and negotiate effectively. Conflicts are inevitable in any work environment, but knowing how to deal with them constructively can turn a negative situation into an opportunity.TRAINING CONTENT- Introduction to Professional Communication. Learn the basics of communication in a professional context, including active listening, non-verbal communication, and persuasion techniques.- Interpersonal communication: Techniques and practices. This section focuses on improving interactions with colleagues and customers, using techniques such as constructive feedback and problem solving.- Written communication: Professional writing, e-mails, reports. Knowing how to write clear and concise documents is an essential skill for any profession.- Intercultural communication: Understanding and managing cultural diversity. Learn how to work effectively in multinational teams and manage the challenges of cultural differences.- Conflict Management and Negotiation: Strategies and Techniques. Learn how to resolve conflicts peacefully and how to negotiate agreements that benefit all parties involved.COLLABORATIVE MANAGEMENT TRAININGCollaborative management is a modern management approach that focuses on collaboration, transparency, and the active participation of all team members. Our collaborative management training will prepare you to effectively lead teams by promoting a collaborative work environment. In a world where businesses are increasingly interconnected, knowing how to manage collaboration between team members is crucial to success.OBJECTIVES OF THE TRAINING- Understand the principles of collaborative management and their importance. Collaborative management is not only about delegating tasks, but about creating an environment where each member of the team feels valued and involved.- Develop leadership and team management skills. A good leader knows how to motivate his team, resolve conflicts, and guide members toward shared goals.- Learn how to use online collaboration tools to improve productivity. With the rise of remote working, knowing how to use collaboration tools like Slack, Trello, or Microsoft Teams has become essential.- Foster an inclusive and participatory work environment. An inclusive environment encourages a diversity of ideas and enhances creativity and innovation within the team.CONTENT OF THE TRAINING- Introduction to Collaborative Management. This section explores the fundamental concepts of collaborative management, including the importance of transparency, open communication, and the involvement of team members in the decision-making process.- Collaborative Leadership: Leadership styles and their application. Learn about different leadership styles and how to adapt them to the needs of your team.- Collaboration Tools: Use of platforms like Slack, Trello, and others. Master the tools that facilitate online collaboration, improving efficiency and coordination within the team.- Commitment and Motivation Management: Techniques to encourage active participation. Learn how to motivate your team by creating a positive and stimulating work environment.- Creating an Inclusive Environment: Strategies to manage diversity and promote inclusiveness. Learn how to make diversity a strength for your team, taking advantage of everyone's different perspectives and experiences.PYTHON DEVELOPER TRAININGThe Python language is one of the most requested in the field of software development due to its simplicity and versatility. Our Python development training will provide you with the essential skills to create powerful and maintainable applications, whether for personal or professional projects.OBJECTIVES OF THE TRAINING- Master the basics of the Python language. Understand fundamental concepts including data structures, loops, and conditions.- Develop Python applications from start to finish. Acquire practical skills in scripting, file management, and web application development.- Learn the most used Python libraries and frameworks. Get familiar with tools like Django, Flask, and Pandas for a variety of projects ranging from the web to data processing.- Optimize the code and make it more efficient. Learn best practices for writing efficient, clean, and maintainable Python code.CONTENT OF THE TRAINING- Introduction to Python: Syntax and Basic Structures. Learn how to write your first Python script and understand basic concepts.- Object Oriented Programming in Python. Learn how to organize your code using classes and objects.- Web development with Django and Flask. Build robust and scalable web applications using these popular frameworks.- Data manipulation with Pandas. Master data processing and analysis techniques with Python libraries.- Optimization and Debugging. Learn how to identify bottlenecks in your code and how to fix them to improve performance.PHP DEVELOPER TRAININGThe PHP language is a pillar in web development, used to create dynamic and interactive sites. Our PHP development training will allow you to master the tools and techniques necessary to become a competent PHP developer, capable of carrying out complete web projects.OBJECTIVES OF THE TRAINING- Acquire the basics of the PHP language. Learn how to write effective PHP code and use essential features to create dynamic sites.- Master the development of web applications. Understand how web servers work and learn how to deploy PHP applications.- Work with MySQL databases. Learn how to interact with databases to store and manage information effectively.- Learn PHP frameworks like Laravel and Symfony. Develop robust and scalable web applications using these advanced tools.CONTENT OF THE TRAINING- Introduction to PHP: Syntax and Basic Structures. Get familiar with PHP syntax and learn how to write your first script.- Object Oriented Programming in PHP. Learn how to structure your code using object-oriented principles.- Database management with MySQL. Learn how to design, create, and manipulate databases for your web applications.- Development with Laravel and Symfony. Explore these frameworks to create complex web applications in a structured and efficient manner.- PHP application security. Learn best practices for securing your applications and protecting user data.UX DESIGN EXPERT TRAININGUX Design is essential for creating exceptional user experiences that meet user needs while meeting business goals. Our UX Design course will give you the tools you need to design user interfaces that are intuitive, engaging, and effective.OBJECTIVES OF THE TRAINING- Understand the fundamental principles of UX Design. Learn how to put the user at the center of your design process to improve the overall experience.- Develop user research skills. Learn how to gather and analyze user needs to inform your design decisions.- Learn prototyping and wireframing techniques. Create interactive mockups to test and refine ideas before development.- Master UX design tools. Get familiar with tools like Figma, Sketch, and Adobe XD to design professional interfaces.CONTENT OF THE TRAINING- Introduction to UX Design. Learn the basics of user-centered design and design principles.- User research: Methods and practices. Learn how to conduct user studies and interpret the results to guide your design.- Prototyping and wireframing. Learn how to create functional prototypes and wireframes to visualize your design concepts.- Interface design with Figma and Sketch. Master these tools to design professional-quality user interfaces.- User testing and iteration. Learn how to test your designs with real users and how to iterate based on feedback.BIG DATA EXPERT TRAININGBig Data is at the heart of the digital transformation of businesses. This big data course will give you the skills you need to manage, analyze, and derive actionable insights from vast data sets.OBJECTIVES OF THE TRAINING- Understand the fundamental concepts of Big Data. Learn how to manage massive amounts of data and understand big data architectures.- Mastering Big Data tools and technologies. Get familiar with technologies like Hadoop, Spark, and NoSQL databases.- Learn to analyze and interpret data. Develop skills in data mining, machine learning, and data visualization.- Integrate Big Data into business strategies. Learn how to turn data into insights to guide strategic decisions.CONTENT OF THE TRAINING- Introduction to Big Data. Understand the basics of big data and the challenges associated with managing large amounts of data.- Big Data technologies and tools. Explore key technologies like Hadoop, Spark, and NoSQL database systems.- Data analysis and visualization. Learn how to extract insights from data and present them clearly and persuasively.- Machine Learning for Big Data. Learn how to apply machine learning techniques to massive data sets.- Big Data strategies for the business. Learn how to integrate big data into decision-making processes to improve business performance.DIGITAL PROJECT MANAGER TRAININGThe role of digital project manager is crucial to successfully carry out complex projects in the digital field. Our training will provide you with the skills you need to successfully plan, execute and supervise digital projects.OBJECTIVES OF THE TRAINING- Acquire the basics of digital project management. Understand the principles and methodologies specific to digital project management.- Learn to coordinate multidisciplinary teams. Develop leadership skills to manage teams made up of developers, designers, and other specialists.- Master project management tools. Get familiar with tools like Trello, Asana, or Jira to organize and track the progress of your projects.- Know how to manage risks and unforeseen events. Learn to anticipate and solve problems to ensure the success of your projects.CONTENT OF THE TRAINING- Introduction to digital project management. Learn the basics of project management, including goal setting, planning, and resource management.- Agile methodologies and project management. Learn how to use Scrum, Kanban, and other agile methods to manage your projects.- Digital project management tools. Use tools like Trello, Asana, and Jira to track and manage the progress of your projects.- Communication and collaboration in teams. Learn how to effectively coordinate multi-disciplinary teams and how to maintain fluid communication.- Risk management and problem solving. Develop strategies to identify, assess, and mitigate risks in your digital projects.CYBERSECURITY EXPERT TRAININGCybersecurity is a priority for businesses of all sizes in the face of growing threats. Our cybersecurity training will provide you with the skills you need to protect computer systems and data against cyberattacks.OBJECTIVES OF THE TRAINING- Understand the fundamentals of cybersecurity. Learn the basics of information system security and common threats.- Master network and data protection techniques. Get familiar with how to secure networks, systems, and applications.- Learn to detect and respond to security incidents. Develop skills in incident management and in responding to cyberattacks.- Integrate cybersecurity into business strategy. Learn how to design and implement a robust security policy for your organization.CONTENT OF THE TRAINING- Introduction to cybersecurity. Understand the basic principles of information security and current challenges.- Securing networks and systems. Learn how to protect IT infrastructures from intrusions and attacks.- Management of security incidents. Learn best practices for identifying, analyzing, and responding to security incidents.- Cybersecurity compliance and regulations. Familiarize yourself with cybersecurity standards and regulations, including GDPR.- Cybersecurity strategy for the company. Learn how to develop and implement a security strategy tailored to the needs of your business.E-COMMERCE TRAINING WITH WORDPRESSWordPress is a powerful platform for creating efficient e-commerce sites. Our training will guide you through the steps necessary to create, manage and optimize an e-commerce site with WordPress.OBJECTIVES OF THE TRAINING- Learn how to create an e-commerce site with WordPress. Understand the basics of WordPress and learn how to install and configure WooCommerce.- Master the management of products and orders. Learn how to add products, manage inventory, and fulfill orders effectively.- Optimize your site for SEO. Develop search engine optimization skills to improve the visibility of your online store.- Learn digital marketing strategies for e-commerce. Get familiar with techniques for attracting and converting customers online.CONTENT OF THE TRAINING- Introduction to WordPress and WooCommerce. Learn how to install WordPress and set up your online store with WooCommerce.- Management of products and categories. Learn how to add and organize your products for optimal inventory management.- SEO optimization for e-commerce sites. Learn how to make your site more visible on search engines with SEO best practices.- Integration of payment and delivery methods. Set up payment and delivery options to provide a seamless user experience.- Digital marketing for e-commerce. Explore online marketing strategies to promote your store and increase sales.GROWTH HACKING TRAININGGrowth hacking is an innovative approach to accelerate business growth. This course will teach you how to use creative and analytical techniques to optimize customer acquisition and increase retention.OBJECTIVES OF THE TRAINING- Understand the principles of growth hacking. Learn the basics of growth hacking and how this approach can transform the growth of your business.- Master acquisition and retention techniques. Learn how to attract new customers and retain them using proven strategies.- Learn to analyze data to optimize performance. Develop data analysis skills to identify growth drivers.- Design user experiences that promote growth. Learn how to create optimized user journeys to maximize conversions.CONTENT OF THE TRAINING- Introduction to growth hacking. Understand the foundations of growth hacking and how to apply this approach to your business.- Customer acquisition strategies. Explore creative ways to attract new users and customers.- Data analysis and optimization. Learn how to use analytics tools to measure the effectiveness of your actions and continuously improve them.- Customer retention and loyalty. Develop strategies to keep your users active and engaged for the long term.- Rapid experimentation and iteration. Learn how to quickly test ideas and iterate based on results to maximize growth.EMAIL MARKETING TRAININGEmail marketing remains a powerful tool for engaging customers and promoting products. Our training will provide you with the knowledge you need to create and manage effective email campaigns.OBJECTIVES OF THE TRAINING- Understand the fundamentals of email marketing. Learn the basics of email marketing and best practices for engaging your audience.- Master the creation of emailing campaigns. Learn how to design engaging, persuasive emails that capture attention.- Develop segmentation and personalization strategies. Use segmentation to target your messages and improve conversion rates.- Learn to analyze and optimize campaign performance. Develop skills in monitoring and analyzing campaigns to maximize their effectiveness.CONTENT OF THE TRAINING- Introduction to email marketing. Understand the basic principles and benefits of email marketing for your business.- Creation of attractive emails. Learn how to design emails that capture attention and prompt action.- Email segmentation and personalization. Use segmentation to send relevant messages to different parts of your audience.- Analysis of campaign performance. Learn how to use analytics tools to track the results of your campaigns and optimize them.- Email marketing automation. Learn how to automate your campaigns to save time and improve efficiency.METHODOLOGY AND PEDAGOGYOur courses are based on a pedagogical approach combining theory and practice, to offer a complete and effective learning experience. We believe that learning is not limited to the acquisition of theoretical knowledge, but that it should also include practical experiences to ensure a deep understanding of the topics covered.- Interactive courses: Online sessions with experienced trainers to explain theoretical concepts. Our trainers are experts in their field, bringing a wealth of practical knowledge and a passion for teaching.- Practical work: Practical exercises and projects to apply the knowledge acquired. Students have the opportunity to work on concrete projects that simulate the challenges they will encounter in the professional world.- Personalized Support: Each student benefits from personalized support to overcome difficulties and optimize learning. We offer individualized follow-up to meet the specific needs of each participant.- Ongoing Assessments: Quizzes, tests, and project evaluations to measure progress and ensure thorough understanding. These assessments allow students to track their own progress and identify areas where they can improve.WHY CHOOSE OUR TRAINING CENTER?- Expertise of Trainers: Our trainers are experienced professionals in the sector, providing practical and current knowledge. Their field experience enriches the courses and offers students a valuable perspective on the realities of the job market.- Flexibility: The training is available online, face-to-face, or in mixed mode, offering maximum flexibility for students. We understand that each learner has different needs, so we offer a variety of formats to suit any situation.- Real Projects: Students work on real projects, which allows them to develop practical skills and create an attractive portfolio. These projects are often linked to current market needs, making them all the more relevant for potential employers.- Support Community: Access to a community of peers and mentors for support and networking. We encourage exchange and collaboration between participants because we believe that learning is a collective process.- Preparing for the Job Market: We offer interview preparation workshops, career counseling sessions and internship opportunities. These additional services are designed to help our students transition from the classroom to the workplace with confidence.CONCLUSIONBy choosing our courses, you are investing in a promising and dynamic career. With a balanced approach between theory and practice, and constant support from our trainers and mentors, you will be ready to take on the challenges of the job market and to excel in your chosen field. Whether in web development, marketing, communication or collaborative management, our training center offers you the tools you need to succeed. We invite you to join our community of learners and turn your passion into a successful and fulfilling career.
